Our aim is not to cure infected people but, preventing people from getting infected.

Water Disinfectant Competitor Analysis

Safe Water™ is a combination of inorganic compounds, cationic powders and a sulphate.

Two of the products are oxidisers with powerful detergent and disinfector characteristics. The polymer is highly effective in water treatment.

The exact scientific combination of these products makes Safe Water™ a superior non-chlorine ‘point -of- use’ water purification product. It is a powerful disinfector, purificant and oxidiser.

Differentiation between Safe Water™ and other purifiers

	Safe Water™	PuR	Micropur
Efficacy	Based on disinfection properties of proprietary blend of persulphate salts	Based on disinfection properties of chlorine (calcium hypo chlorite) Uses ferric sulphate to remove phosphate and calcium hypochlorite	Based on bacteriostatic and bactericidal properties of silver
	Strong residual value of active ingredients results in water remaining free of bacteria and viruses up to 48 hours	Effective for a few hours in water (residual value determined by amount of free chlorine – ppm – in water)	Silver ions will preserve water for up to 6 months as silver ions cling to the cell walls of micro-organisms thus hindering their growth
	Turbid water does not pose any problems due to strong flocculant and disinfectant properties of active ingredients.	Suspended matter in cloudy water can weaken effect of chlorine; flocculant separates cleaned water from murky masses	Use for clear water as suspended matter in cloudy water can weaken the effect of silver
	Tasteless and odorless	Use antichlorine to neutralize taste of chlorine	Use antichlorine to neutralize taste of chlorine (Forte product)
Health	Tested against Total Coliforms, Vibrio cholera, E-coli, Salmonella and other	Tested for removal of E. coli, Salmonella typhi, Vibrio cholerae, Shigella sonnei, Klebsiella terrigena, Campylobacter jejuni, Poliovirus, Rotavirus, Cryptosporidium parvum, Giardia lamblia and other	Tested against Coliforms, Pseudomonas aeruginosa, Vibrio cholera, E-coli, Salmonella typhi, Pseudomonas aeruginosa
Other	Takes 20 minutes to disinfect water Effective against Giardia	Takes 20 minutes to disinfect water Not always effective against Giardia	Takes 30 minutes to eliminate bacteria and viruses, and 120 minutes for Giardia
Other	Atoxinate developed to remove arsenic and other (selected) heavy metals	Can remove arsenic, chromium (III) and lead	Can not remove arsenic or other heavy metals

Comparison between OXYGEN BASED WATER DISINFECTANT and chlorine based disinfection

	Chlorine	Oxygen based water disinfectant
Toxic/poisonous	YES	NO
Dangerous to store	YES	NO
Flammable	YES	NO
Reactive	YES	NO
Bleach spots	YES	NO
Depletes oxygen	YES	NO
Noxious odor	YES	NO
Allergenic (skin, eye and lung irritant)	YES	NO
Harmful to the eyes	YES	NO
Irritating to the skin	YES	NO
Forms Trihalomethanes (THMs)	YES	NO
Residue dissipated (not enhanced) by sunlight	YES	NO
Long lasting residue effect	YES	YES
Mature product cycle	YES	New innovation
Kills algae	ONLY controls	YES
Kills bacteria	ONLY some	YES
Kills viruses	NO	YES
Environmentally friendly	NO	YES

Competitive Analysis (Summary)

Comparison	Safe Water™	Procter & Gamble	Katadyn	Eureka Forbes Hindustan Unilever Limited Tata Chemicals	Environmental Planning Group Limited	Waterworks Holdings International
Brand name	“SAFE WATER”. Oxygen Water Disinfectant	PuR Purifier of Water	Micropur	Pureit / Tata Swach	EPGL	UV Waterworks
What is it?	Blend of inorganic persulphate salts, anti-microbial bioflavonoid complexes and cationic flocculant	Blend of ferric sulphate and calcium hypochlorite	Silver chloride complex with silver ions	Safe waters that operate with replaceable filters Filters battery operated or combination of paddy hush and silver particles	Small scale Reverse Osmosis plants operated in metropolitan areas for institutions	Small scale Ultraviolet (UV) treatment plants that operate in partnership with communities
Description	Conditioning of drinking water at point of use, complementary to UV, ozone & other disinfection processes with good residual value	Used in combination with filter to make contaminated water potable through coagulation & disinfection at point of use	Available in tablet, powder & liquid format Inactivate bacteria in tanks & containers up to 6 months	Portable safe waters with replaceable filters are used in homes Kill up to 80% of bacteria causing water borne diseases	Provide solutions (containerized water) to commercial, academic and other institution	High dose of UV inactivates micro-organisms, use gravity driven flow channel
Features	Environmental friendly, non-toxic & safe, free from chlorine, bromine & iodine Destroys spores, bacteria, viruses & most common pathogen organisms	Chlorine based Removes chlorine resistant parasites, destroys bacteria & viruses Leads to average 50% reduction in incidence of diarrhea	Chlorine based Suspended matter in cloudy water weaken effect of chlorine and silver ions	Requires no running water or energy to operate Distribution & support in remote & rural areas seem difficult and ineffective	Technology won various innovation rewards in India Requires electricity infrastructure to operate	Free of chemicals & carcinogenic DBPs Energy efficient & does not require high pressure No residual value & suffers from same limitations as large scale UV plants
Markets	Africa’s remote & rural areas, informal settlements Disaster relief	Pakistan, Kenya, Uganda, Haiti, Dominican Republic Disaster relief	Global travel & leisure Disaster relief	India metropolitan areas	India metropolitan areas	India metropolitan & rural areas
Marketing Channels	Commercial & social distributors to Governments / NGOs	Social model partnering with NGOs Disaster relief agencies at cost	Via niche outdoor stores, internet Credit Card sales	Eureka Direct sales outlets HUL & Tata retail outlets	Plants installed in metropoles, sells water directly to public in containers	Implement community funded plants, sells directly to community
Capacity / scaling	Micro sachets for mass distribution Will also be packaged in tablet format at a later stage. Large bags for Bulk sales is available	Micro sachet for mass distribution with filter	Packaged in small (1t/ℓ) & large (1t/10ℓ) tablets, powder (1g/100ℓ) & liquid (1ml/10ℓ)	4.5-18ℓ per purifier, filter cartridges lasts 1,500-3,000ℓ before replaced	100-2,000ℓ/hr or 2,400-48,000ℓ/day	60,000-200,000ℓ/day

SACHET- (Purifies 25 litre water)

Our Water Purifying product is a combination of inorganic compounds, cationic powders and a sulphate. Two of the products are oxidisers with both powerful detergent and, disinfector characteristics.

The polymer is highly effective in water treatment. The exact scientific combination of these products makes Safe Water™, the superior non-chlorine ‘point –of- use’ water purification product, known to the world.

It is a powerful disinfector, purificant and oxidiser and above all it contains no dangerous chemicals. A mere 3.5g purifies and sanitises 20-25 litres of highly contaminated water that is infected with E.coli, Salmonella and Shigella every time.

With our product you will prevent cholera and the deaths caused by cholera. By using Safe Water™ you will form part of a concerned group, who will save millions of people worldwide.

TABLET (Purifies 25 litre water)

Safe Water™ 1Lt purifying Tablets come in an easy- to- use blister. The blister holds 10 tablets. It is small in size and easy to use and very light in weight. For moderate contaminated water you will press one tablet into your 1 Lt bottle of water, shake it for 10 seconds, and leave it for 5 minutes and, it is safe to drink your sanitised water.

For highly contaminated water (E.coli; 100 000 cfu/100ml), you will leave the water stable for 20 minutes and thereafter it will be safe to drink.

Water treated with Safe Water™ will not have any odour or change in taste, unlike chlorine products

One tiny tablet purifies and sanitizes 1 litre of highly contaminated water that could be infected with E.coli, Salmonella and Shigella every time.